Hello there!
I'm Hugo, a 15-year-plus experienced UX professional who helps teams build products that make life easier for people. I turn messy problems into clear interfaces — always with accessibility and usability at the core.
MoreI don't guess — I test. I combine strategic thinking with hands-on execution, using research and user validation to build accessible solutions from start to finish.
From workshops to prototypes, I help teams create products that work for the people using them and deliver real impact. Here's a sample:
Case Studies
Selected clients
Small teams to multinationals, agency to in-house — I've worked across scales and industries. The context changes, but the approach doesn't: research-driven work that puts people first.